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Prices

The last few years have witnessed the growing acceptability of Indian steel in international markets and opening up of the economy has seen a progressive decrease in import tariffs on steel. These linkages with the global economy mean that today domestic steel prices are determined on the basis of two main factors

•  Input costs
•  International steel prices.

The current trend in domestic prices of HR Steel and inputs such as coking coal, iron ore and scrap, is a result of a worldwide increase in prices. This trend is being driven by the acceleration of economic growth in China and revival of key sectors across US, Europe and Asia. This has led to a sudden jump in demand for steel across the globe and consequently for raw material inputs as well. This has led to a shortage of key inputs resulting in increased prices. A look at price trends of key inputs (Fig. 1) shows that average input cost has climbed up by as much as 300%. With most major producers in the country depending on import of inputs for production of HR Steel, current prices are simply an end result of rising input costs.

 

Increase in input costs

Input
(US$/T)

Price in
Dec 2002

Price in
Sept 2003

Price in
Mar 2004

Difference over 2002

% increase over 2002

Coke

120.00

200.00

500

380

317%

Melting Scrap

110.00

220.00

300

190

173%

Pig Iron

110.00

220.00

350

240

218%

Iron Ore

28.00

48.50

110

82

293%

Freight 9.00 28.00 40 31 344%
Source: Metal Bulletin and Internal Sources Fig.1

Inspite of the phenomenal increase in input costs domestic prices of HR steel are comparable/lower than international prices.

 

Prices of steel as prevailing in the domestic markets of important steel producing countries.

US $/pmt.
  Feb 04 Jan-March 03 April-June 03 July-Sept 03
USA 515.00 350.00 332.00 345.00
China 550.00 350.00 340.00 385.00
India-US $/pmt 507.00 348.00 358.00 370.00
Source-CRU-London Fig.2

The price comparison given above clearly highlights:

•  Steel prices in India are in line with those prevailing in the domestic markets of the major steel producing countries both in the developed and developing markets.
•  Indian Steel consumers are not at any disadvantage to their counterparts in the developed and developing markets.

With respect to price of HR Steel, a look at domestic prices during the last five years (Fig. 3) clearly points that current prices are realistic and comparable to prices prevailing in 1997-98.

Source :Internal Fig.3

Contrary to popular belief steel does not account for a significant proportion of costs of end products (Fig.4)

Share of steel in total cost of production of user industries

Product

Input steel (kgs)

Value of steel as % of cost of a product

Value of steel as % Market price of a product (Rs)

Small Car

850

16

7

SUV

1075

15

4

Scooter

45

7

4

Refrigerator

15

7

5

Washing Mach.

9

3

3

Almirah

50

N.A.

16

Source : Tata Steel Fig.4

A look at profits of a few user companies (for the period Apr – Dec 2003) suggests that while profitability of user group has ranged between 12% to 233%, it is the steel industry, which is yet to emerge from the days of recession.

 

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